The Narcissist does not want his or her deception of the general public revealed. They are socially competitive, transactional, and socially violent fickle people.
The Narcissist has many ploys in his toolbox that use key terms and phrases to spin conversations to their personal advantage — typically at the expense of their targets.
The Narcissist becomes a pervasive social attention seeking provocateur. But not one who wants to be held accountable for whatever attention seeking antics they pull.